Cleanlist

Waterfall Enrichment

Cascades queries across 15+ data providers to locate and verify email and phone contacts, maximizing coverage and deliverability accuracy.

Pre-built GTM Playbooks

Provides deployable playbooks for outbound, ABM, and inbound motions, enabling rapid setup without custom workflow engineering.

Tool Orchestration and Sync

Pushes enriched, validated contacts in real-time to CRMs, sequencers, and ad platforms via native integrations and webhooks.

ICP Scoring

Applies AI and custom rules to score leads against ideal customer profiles, automatically routing high-potential contacts to sales tools.

AI Data Transformation

Automatically normalizes job titles, parses names, formats phone numbers, and categorizes industries to structure disparate datasets.

Lead Extraction Tools

Offers a Chrome extension and Sales Navigator integration to extract leads from LinkedIn and web sources for enrichment processing.

Smart Agents and Intent Signals

Employs AI to research public databases, track job changes, and detect buying signals for proactive, context-rich outreach.

• Sales teams: Enhance lead quality by enriching contacts with verified emails and phones via waterfall enrichment.
• RevOps analysts: Automate CRM data hygiene through live syncing and verification to maintain accurate contact records.
• Marketing teams: Execute ABM campaigns using pre-built playbooks for hyper-targeted outreach with verified decision-makers.
• Startups: Deploy GTM motions rapidly with ICP scoring and enrichment without requiring engineering resources.
• Data managers: Clean and structure messy lead datasets using AI normalization and bulk CSV enrichment processes.

What is Cleanlist and what does it offer?

Cleanlist is a data operating system designed for modern go-to-market (GTM) teams. It core functions include lead enrichment with verified emails and phone numbers, email deliverability verification, and ICP-based lead scoring. The platform provides pre-built GTM playbooks that automate outbound, inbound, and ABM motions, integrating directly with CRM and sales engagement tools to execute campaigns without custom workflow building.

How does Cleanlist's waterfall enrichment process work?

Cleanlist's waterfall enrichment automatically queries over 15 data providers in sequence for each lead record. It cascades through these sources until a match is found for missing fields like email or phone number. Users are charged only for successful matches, which maximizes coverage rates—reportedly up to 98% for emails—while controlling costs. The process includes triple email verification to ensure deliverability and handle complex domains like catch-alls.

What are the pricing plans and how does the credit system work?

Cleanlist uses a credit-based pricing model where enriching one email consumes one credit and one phone number consumes ten credits. Plans include a free tier with 30 monthly credits, a Starter plan at $29/month for 500 credits, a Pro plan at $99/month for 2,000 credits, and an Enterprise plan at $449/month for 10,000 credits. All plans include core features like waterfall enrichment, email verification, and CRM sync, with annual subscriptions offering a 17% discount. No hidden fees are applied.

Which tools and platforms does Cleanlist integrate with?

Cleanlist provides native, one-click integrations with numerous CRM and sales tools, including HubSpot, Salesforce, Outreach.io, Salesloft, Pipedrive, and ActiveCampaign. These integrations support live, bidirectional synchronization. For tools not listed, Cleanlist offers a REST API and webhooks for custom integration development. This ecosystem approach allows data to flow seamlessly into existing sales and marketing stacks without manual exports.

How does Cleanlist compare to workflow builders like Clay or enrichment platforms like Apollo?

Cleanlist differentiates itself by combining pre-built GTM playbooks with multi-provider waterfall enrichment and full orchestration capabilities. Unlike Clay, which requires users to build custom workflows, Cleanlist offers ready-to-deploy playbooks for motions like outbound sales and ABM, eliminating the need for a dedicated GTM engineer. Compared to Apollo, which focuses on basic enrichment, Cleanlist adds advanced features like ICP scoring, signal-based triggers, and actions that push data directly to engagement platforms, creating a more complete GTM operating system.

• Cleanlist is a data enrichment platform for go-to-market teams, providing waterfall enrichment from over 15 providers to add verified emails, phones, and firmographic context to leads, supporting GTM motion automation.
• Users create a free account on the Cleanlist website, receiving 30 monthly credits to test enrichment workflows and import initial leads without requiring a credit card for sign-up.
• Leads are imported via CSV upload, LinkedIn Sales Navigator Chrome extension, or direct connections to CRMs like HubSpot through native one-click integrations for seamless data transfer.
• Enrichment settings are configured to use waterfall logic, which sequences through multiple data providers automatically, and to apply triple email verification for deliverability assurance.
• The enrichment process is started, triggering Cleanlist's engine to query each provider in cascade until valid contact details are found or all sources are exhausted.
• After processing, users review the dashboard to see enriched records, including verification status, confidence scores, and added fields like job titles and company information.
• Enriched data is synchronized to connected sales tools or CRMs using native integrations or API endpoints, enabling live two-way sync for continuous data updates.
• Pre-built GTM playbooks for outbound, ABM, or inbound motions are deployed to automate lead scoring, routing, and outreach based on ICP criteria and intent signals.
• Teams monitor metrics like email coverage and phone find rates, and schedule regular CRM cleanup playbooks to maintain data accuracy and eliminate contact decay over time.