What is Cleanlist and what does it offer?

Cleanlist is a data operating system designed for modern go-to-market (GTM) teams. It core functions include lead enrichment with verified emails and phone numbers, email deliverability verification, and ICP-based lead scoring. The platform provides pre-built GTM playbooks that automate outbound, inbound, and ABM motions, integrating directly with CRM and sales engagement tools to execute campaigns without custom workflow building.

How does Cleanlist's waterfall enrichment process work?

Cleanlist's waterfall enrichment automatically queries over 15 data providers in sequence for each lead record. It cascades through these sources until a match is found for missing fields like email or phone number. Users are charged only for successful matches, which maximizes coverage rates—reportedly up to 98% for emails—while controlling costs. The process includes triple email verification to ensure deliverability and handle complex domains like catch-alls.

What are the pricing plans and how does the credit system work?

Cleanlist uses a credit-based pricing model where enriching one email consumes one credit and one phone number consumes ten credits. Plans include a free tier with 30 monthly credits, a Starter plan at $29/month for 500 credits, a Pro plan at $99/month for 2,000 credits, and an Enterprise plan at $449/month for 10,000 credits. All plans include core features like waterfall enrichment, email verification, and CRM sync, with annual subscriptions offering a 17% discount. No hidden fees are applied.

Which tools and platforms does Cleanlist integrate with?

Cleanlist provides native, one-click integrations with numerous CRM and sales tools, including HubSpot, Salesforce, Outreach.io, Salesloft, Pipedrive, and ActiveCampaign. These integrations support live, bidirectional synchronization. For tools not listed, Cleanlist offers a REST API and webhooks for custom integration development. This ecosystem approach allows data to flow seamlessly into existing sales and marketing stacks without manual exports.

How does Cleanlist compare to workflow builders like Clay or enrichment platforms like Apollo?

Cleanlist differentiates itself by combining pre-built GTM playbooks with multi-provider waterfall enrichment and full orchestration capabilities. Unlike Clay, which requires users to build custom workflows, Cleanlist offers ready-to-deploy playbooks for motions like outbound sales and ABM, eliminating the need for a dedicated GTM engineer. Compared to Apollo, which focuses on basic enrichment, Cleanlist adds advanced features like ICP scoring, signal-based triggers, and actions that push data directly to engagement platforms, creating a more complete GTM operating system.

Cleanlist Introduction

Cleanlist provides AI-powered B2B data enrichment, cleaning, verifying, and enriching leads with 95%+ accuracy using 15+ data sources and waterfall enrichment for reliable outbound campaigns.

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What is Cleanlist

Cleanlist is a B2B data enrichment platform focused on automating go-to-market (GTM) workflows. The system utilizes a waterfall enrichment approach, querying over 15 data providers sequentially to achieve 95% email coverage and an 85% phone find rate. It offers pre-built playbooks for common GTM motions like outbound sales, ABM, and event follow-up, eliminating the need for custom workflow construction. Core functionalities include AI-powered data transformation for normalizing fields, triple email verification, and native, two-way CRM integrations—particularly with HubSpot—for live data sync. By handling lead extraction, enrichment, ICP scoring, and orchestration in a single platform, Cleanlist provides sales and RevOps teams with verified contact data and executable playbooks to scale outbound efforts efficiently. Pricing is credit-based, with tiers from a free trial to enterprise plans.

How does Cleanlist work

Cleanlist operates as a GTM data platform that automates lead enrichment and orchestration. Its core mechanism employs a waterfall enrichment model, querying over 15 integrated data providers sequentially to maximize contact coverage for email and phone. Extracted leads undergo verification and normalization via AI agents, which also perform ICP scoring and data transformation. The enriched, validated records are then synced in real-time to connected CRMs and sales tools through native integrations or its API. This pipeline supports pre-built playbooks for outbound, ABM, and inbound motions, enabling execution without custom workflow construction. The service uses a credit-based pricing model where data consumption determines cost.

Benefits of Cleanlist

Cleanlist provides clean, verified contact data through waterfall enrichment from 15+ providers, achieving 95% email coverage and 85% phone find rates. Its pre-built GTM playbooks enable quick deployment for outbound, ABM, and inbound motions without custom workflows. Native integrations, especially with HubSpot, support live two-way sync, while AI-powered ICP scoring and data transformation automate lead qualification. The credit-based pricing model offers transparency, scaling with usage. Ideal for GTM teams seeking reliable data orchestration and streamlined outbound execution.

Pros and Cons of Cleanlist

Pros

Waterfall enrichment from 15+ providers maximizes data coverage.
Pre-built playbooks reduce GTM setup time significantly.
Native integrations enable real-time CRM sync.
Transparent credit-based pricing avoids hidden fees.
AI-powered scoring automates lead qualification.

Cons

Phone lookups cost 10x more credits than emails.
Free trial limited to 30 monthly credits.
Data accuracy depends on third-party provider consistency.
Newer platform with fewer enterprise case studies.
Advanced features require initial user training.

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Cleanlist Introduction

What is Cleanlist

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Pros and Cons of Cleanlist

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