Lillian FAQs
Lillian is an AI influencer marketing assistant helping brands and agencies discover top influencers, analyze audiences, and automate campaign workflows for better ROI.
FAQs of Lillian
What is Lillian and what does it do?
Lillian is an AI-powered influencer marketing assistant designed to help marketers and brands optimize their creator collaborations. It functions as a Chrome extension, providing instant access to a suite of tools for analyzing creator audiences, predicting pricing, generating briefs, and calculating engagement metrics across major social platforms. The tool aims to streamline the entire influencer marketing workflow from discovery to negotiation in a single interface.
How does Lillian's influencer search and analysis work?
Lillian provides access to a database of over 120 million creators from YouTube, Instagram, and TikTok. Users can search and filter creators based on specific criteria. The platform's triple AI engine then performs a deep analysis in approximately 8 seconds, examining metrics like audience authenticity, engagement quality, content themes, and follower growth curves to assess potential partnership value and predict return on investment.
What specific tools and calculators does Lillian offer?
Lillian integrates several specialized AI tools, including a Creator Audience Portrait Analysis, a Brand Collaboration Cases Analysis, an AI Recognition Detection tool, and free calculators for YouTube engagement rates and influencer pricing for both Instagram and TikTok. It also features an AI Influencer Brief Generator to automate the creation of collaboration briefs, all accessible from a sidebar on any webpage.
Which social media platforms does Lillian support for data analysis?
Lillian supports comprehensive data analysis and metric retrieval for creator accounts on YouTube, Instagram, and TikTok. Its system is designed to access and process data from all three major platforms, allowing users to request and compare specific performance indicators, audience demographics, and content insights regardless of the social network being evaluated.
How does Lillian's pricing compare to using multiple separate tools?
Lillian positions itself as an all-in-one solution that replaces the need for bundling several individual applications. According to its comparison, accessing equivalent features through separate services like Claude, ChatGPT, DeepSeek R1, and Amazon AI would total approximately $72 per month. Lillian's stated pricing is $19.90 per month, and it offers a 7-day free trial for new users to test the platform.
How to use Lillian
Lillian is an AI-powered influencer marketing assistant available as a Chrome extension. It provides tools for creator audience analysis, engagement calculation, pricing estimation, and brief generation. These features help marketers evaluate influencers and optimize campaign strategies using data-driven insights.
- Install the Lillian Chrome extension from the official Chrome Web Store link provided on the website.
- After installation, navigate to any social media platform and click the Lillian icon in your browser toolbar to open the AI assistant sidebar.
- Within the sidebar, select the YouTube Engagement Rate Calculator tool and enter a creator's YouTube URL to generate detailed performance metrics.
- Examine the calculated engagement rate, follower authenticity index, and audience demographic breakdown to evaluate the creator's suitability.
- For Instagram collaborations, use the AI Instagram Pricing Calculator by inputting the creator's username and campaign specifications.
- Adjust campaign variables such as number of posts, stories, and budget to receive an accurate pricing estimate for the partnership.
- Utilize the AI Influencer Brief Generator by providing campaign goals, target audience, and deliverables to produce a structured brief.
- Run a Creator Audience Portrait Analysis to gain insights into follower demographics, geographic distribution, and interest categories.
- Explore the Brand Collaboration Cases Analysis section to review real-world examples of effective influencer marketing campaigns.
- Apply the Creator AI Recognition Detection tool to assess whether creator content contains AI-generated elements, ensuring authenticity.
